ETP 6500: The Entrepreneurial Challenge (2 Cr.)


The Jack C. Massey Graduate School of Business

Belmont University

Spring Semester, 2008 (S08)

Thursday 6:15 - 9:00 p.m. (MC210)
Course Description:

PREREQUISITES:  None

This course provides students active opportunities to explore the contemporary view of entrepreneurship as a method of management applicable in enterprises of all sizes and stages of development. Within this view, entrepreneurs are "made, not born" as they develop different strategic orientations, different patterns of commitment to opportunity and differing perspectives on resource control, management structure, and compensation/reward policy. This orientation may be summarized as being more nimble with a persistent emphasis upon innovation. The course includes lectures, class discussion, case analysis, guest speakers, and entrepreneurship project, which integrate in the student's business background and interests.


Course Objectives
:

Successful entrepreneurism requires the effective identification, evaluation, articulation and pursuit of opportunity in an increasingly complex and global economic context. It also requires a deep and thorough sense of self. Accordingly, thorough development and integration of each of these aspects in order to gain a rich understanding of the nexus of the individual and opportunity is crucial to well-rounded, intelligent entrepreneurial efforts.

We improve our ability to recognize and evaluate opportunity by observing and carefully analyzing our own experiences, as well as the experiences of others; we gain a sense of self by identifying and assessing our unique passions and resource bases. Perhaps most importantly, we gain understanding of the likelihood that we can successfully engage in entrepreneurism by integrating each of these aspects, and thereby making venturing activity judgments from a more strategic (i.e., holistic) perspective. What makes the study and practice of entrepreneurship challenging is that the nature of entrepreneurial opportunities typically requires a skill set that can be characterized as both "art" and "science" in nature. In short, some facets of entrepreneurial opportunities lend themselves well to quantitative analysis (i.e., "empirical science"), whereas others require careful analysis of the role distinctly "human" elements play (i.e., "art").

Students who take this course will:

Course Documents:

(If you do not have Adobe's Acrobat Reader for .pdf files, or the latest version, click here for a free copy.)
Back to Homepage